Thursday, August 2, 2012

How To Take Advantage Of Today’s Social Networking Sites

Let’s see. We have Facebook, Twitter, LinkedIn, YouTube, MySpace, etc., etc., etc.

We have so many ways to reach out to the world and tell them about our books. So, how do we take advantage of these outlets for success? 

We'll start by asking a few questions.

First, are you connected to at least three of these sites? I would say connect to them all but I believe it should be a personal preference. Remember, you have to keep up with these sites. I believe Facebook is the most popular, but if you’re making a career of selling your novels, I’d strongly suggest LinkedIn. Check out the social sites and choose the ones that will work best with your plan for success.

Second, do you have a website? If you are selling a novel, I believe it’s imperative to have a website.  One page or six is not the point. I believe your website should have an icon of your novel’s cover, a description of the story, and a link for purchase. Also, a means for the reader to contact you is very important. For example, an email address that you use exclusively for your readers. We definitely want to stay in contact with our readers. And while design is important, you first must have an appealing product to sell. Then, add links to your social network sites that link to your website, and watch as followers begin to connect and purchase your books.

Third, do you have a blog? I thought everyone did but have learned otherwise. If you want to sell novels, the blog is a great way to reach readers and let them know what’s going on with your book. Readers also look for tips, contests, give-a-ways and critiques. Then add links to your social network sites that link to your blog and followers will begin to connect.

Whichever means you choose to reach your readers, the social networking sites are invaluable and a must.  Find the ones that will work for you and take advantage of all they have to offer.

I’d like to know how the social networks have been working for you. Do you have a preferred site? If so, why do you prefer it? Have you found that one social site offers more benefits to a writer than another? I look forward to reading your responses.

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